Introduction to Corporate Finance
The Entrepreneur’s Guide for beginners and is a course created …
What you'll learn
Have a solid foundation in developing an integrated framework for strategic financial decision-making.
Have a thorough understanding of financial statements and the financial information they provide, and be able to critically evaluate and analyze cash flows statements.
Understand the management and evaluation of portfolios and firm valuation techniques.
Understand how to incorporate risk and uncertainty into investment decisions and understand how companies make financing and investment decisions.
What you'll learn
Students will be able to formulate the basic views that are associated with Logical Positivism and conceptually manipulate the interrelation of observation and theory formation
Students will be able to understand and structure the main issues that philosophy of science engages with.
Students will be able to assess the consequences of the Logical Positivist's views concerning science, philosophy and their interrelation.
The Creative Journey of Branding
This course aims to make branding concepts accessible to every …
What you'll learn
Can create a value proposition for a brand
Learn how to produce meaningful and engaging content.
Develop a complete creative pitch.
Examine Branding activities through the lens of Customer Experience.
Investment Management Specialization
In this Specialization, you will understand how investment strategies are …
What you'll learn
Earn the certificate of Financial specialization that you can share with prospective employers and your professional network
Gain the skills: Investment management, interest rate, stock, portfolio construction
Applying Data Analytics in Marketing
This course introduces students to the science of business analytics …
What you'll learn
Get the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.
Identify the ideal analytic tool for their specific needs
Understand valid and reliable ways to collect, analyze, and visualize data
Utilize data in decision making for their agencies, organizations or clients.
Survey analysis to Gain Marketing Insights
How do consumers see your brand relative to your competitors? …
What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.